Portfolio

heartful designs

Navigate through some collaboration stories

Nurturing Your ‘Why

Simplifying authentic designs

Guiding you Every Step


Mindfulness Practicioner

as you are mindfulness

an online sanctuary for open-hearted, impact-driven creatives

Screenshot of As you are mindfulness website on different devices for portfolio view

Before

When we first got in contact, Jeanne had multiple separate landing pages, all linked together on a Linktree. Each landing page presented her services individually.

This made it challenging for visitors to get a comprehensive view of what she offers. They had to navigate through different links to understand the full range of services.

Furthermore, although her social media channels remained cohesive, the visual identity of her offerings was somewhat inconsistent. Each landing page had its own design elements and color scheme, which might have led to confusion about her overall brand image.

In terms of the main goal of her online presence, which is to encourage people to book meditation sessions, it wasn’t as prominent as it could be. The pathways for visitors to take action and book a session were not well-defined, and there was no clear guiding path to lead them toward that ultimate goal.

After

With our collaboration, we simplified Jeanne’s services, creating a much clearer and more cohesive presentation for her audience. Now, they can easily understand what she offers and the different ways they can work with her.

Our main focus with the new website was to direct the right people to consistently book meditation sessions. For this, we considered visitors coming from different channels and at different stages of their journey with As You Are Mindfulness. Whether they’re just getting to know her, building trust, or ready to commit, we created clear paths tailored to their needs:

  • A First free session for the ones who are getting acquaintance,
  • A Booking system for weekly sessions, building trust,
  • And a Monthly Subscription for the ones who are ready to commit!

Each page has a specific purpose and a clear goal, ensuring that visitors are led towards booking sessions, subscribing to the membership, or engaging in other meaningful interactions with Jeanne’s services.

Jeanne’s words

my new website is the website of my dreams

And makes me want to cry tears of joy!

Andrea took the time to get to know me and my business and I felt from the first discovery meeting that she really cared about my offers and the success of my business and felt it was worthy of being uplifted and visible.

By shining the clear light of intentionality on every intricate detail, she helped me discover the purpose of my business and created a site that exemplified everything that really mattered to me. I had done a lot of work previously on clarifying my offers, mission, values, and vision, and Andrea’s prompts and guidance helped me to go even deeper in articulating and expressing these core truths.

My new website is the website of my dreams and makes me want to cry tears of joy! It is beautiful, serene, and clear.
Andrea went above and beyond in her communication with me and desires to honor my preferences. A true angel, she interpreted what I wanted and used it as inspiration to create something I wouldn’t have known how to articulate. It’s absolutely magical!

Jeanne, As You are Mindfulness,
New York, USA

Before working with Andrea, I was spending a lot of time trying to figure out everything on my own. I was creating different landing pages and places for people to find me, but everything was scattered and because of my lack of skill, didn’t express the professionalism and intention that I wanted to exude in my business. It always bothered me, but I didn’t know what else to do.

Meeting Andrea was the breath of fresh air I didn’t know was out there. She took the time to get to know me and my business and I felt from the first discovery meeting that she really cared about my offers and the success of my business and felt it was worthy of being uplifted and visible. This proved to be true through every step of the process.

By shining the clear light of intentionality on every intricate detail, she helped me discover the purpose of my business and created a site that exemplified everything that really mattered to me. I had done a lot of work previously on clarifying my offers, mission, values, and vision, and Andrea’s prompts and guidance helped me to go even deeper in articulating and expressing these core truths.

I can say without hesitation that my new website is the website of my dreams and makes me want to cry tears of joy! It is beautiful, serene, and clear. She created an online sanctuary and I’m so pleased to share it with my clients and for it to be a way to introduce my services to a larger audience. Andrea went above and beyond in her communication with me and desires to honor my preferences. A true angel, she interpreted what I wanted and used it as inspiration to create something I wouldn’t have known how to articulate. It’s absolutely magical!

It goes without saying that Andrea has my highest recommendation. Any heart-led business owner who has come across Andrea’s path should consider themselves lucky and go ahead and take the plunge! Working with Andrea is not so much a plunge as it is a carefully curated adventure steeped in respect, creativity, optimization, inspiration, and support.

As someone technically challenged but willing to click around and figure things out, I feel so much more confident navigating my site than I ever would have before, and I’ve learned so much through this process. I’m super excited for what the future holds for my business and as I continue to learn and grow it means so much to me to have an authentic website that can evolve alongside me.


Clinical Hypnotherapist

transformation paths

an online sanctuary for open-hearted, impact-driven creatives

Screenshot of Transformation Paths Website for portfolio item
Stefania, client

not only an amazing web designer

but (possibly more importantly) a true client-whisperer

Andrea took my ideas (a few) and my concerns (too many to count) and distilled them down into a website that according to friends and family-looks a lot like me, and 100% reflects my style/values.

I am beyond impressed with the quality and ethics of her work. From the moment we began. discussing the project, I found her passion and commitment to creating a soul-connected, aligned website so genuinely inspiring and motivating.

Working with Andrea was special, she took the time to understand my vision and objectives, offering insights and suggestions along the way, through a clear, structured process. Her patience, attention to detail and creativity are nothing like I’d ever experienced before. Every element on my website was meticulously crafted, and 100% in line with my taste and values. She went above and beyond, helping me refine my initial ideas, encouraging me when I felt stuck with my part of the work, and being unbelievably understanding when was totally off my game for quite a while.

I wholeheartedly recommend working with Andrea to anyone seeking not only an amazing web designer, but (possibly more importantly) a true client-whisperer, who can really listen to clients and help them turn their wishes into a very solid online presence.

Stefania, Transformation Paths,
United Kingdom & Italy


Activewear Boutique

The Red Barn lifestyle

a heartful online community for an active empowered lifestyle

The Red Barn Lifestyle screenshot of website display for portfolio item

Before

When we first got in contact, Jeanne, from As You Are Mindfullness, had multiple separate landing pages, all linked together on a Linktree. Each landing page presented her services individually.

Having various landing pages made it challenging for visitors to get a comprehensive view of what she offers. They had to navigate through different links to understand the full range of services, and this could’ve been overwhelming for them.

Furthermore, although her social media channels remained cohesive, the visual identity of her offerings was somewhat inconsistent. Each landing page had its own design elements and color scheme, which might have led to confusion about her overall brand image.

In terms of the main goal of her online presence, which is to encourage people to book meditation sessions, it wasn’t as prominent as it could be. The pathways for visitors to take action and book a session were not well-defined, and there was no clear guiding path to lead them toward that ultimate goal.

After

With our collaboration, we simplified Jeanne’s services, creating a much clearer and more cohesive presentation for her audience. Now, they can easily understand what she offers and the different ways they can work with her.

Our main focus with the new website was to get people to consistently book meditation sessions. That’s why we strategically designed the homepage and navigation menus to guide visitors smoothly toward booking a session. We considered visitors coming from different channels and at different stages of their journey with As You Are Mindfulness. Whether they’re just getting to know her, building trust, or ready to commit, we created clear paths tailored to their needs:

  • A First free session for the ones who need to get acquaintance,
  • A Booking system for weekly sessions
  • And a Monthly Subscription for the ones who are all in!

Each page has a specific purpose and a clear goal, ensuring that visitors are led towards booking sessions, subscribing to the membership, or engaging in other meaningful interactions with Jeanne’s services.

the website turned out

BETTER THAN I COULD HAVE EXPECTED!

Before I connected with Andrea, my website was cluttered and had minimal direction. She helped me get super clear on my messaging, graphics, and overall design and layout so that when new visitors came to my website they immediately knew what I was all about.

The website turned out better than I could have ever expected and Andrea had it nicely laid out, step by step so that I could easily provide the needed content to make my website “pop” and stand out from others. I recommend working with Andrea because she is organized, provided insightful feedback on your ideas, and is quick to respond to each request.

Angela Bergene, The Red Barn Lifestyle
Minnesota, USA-.


other designs

Nora Coach Portfolio

LIFE COACH

WRITING COACH

Screenshot of Wellness Coach Website

wellness cOACH

What’s special about purposeful websites?

They help you help others from your heart!

How?

1.

2.

3.

Bridging Heart and Tech: Purposeful websites bridge the gap between your heartfelt vision and the technical realm. They facilitate a seamless connection, allowing your message to shine through technology, and translating emotion into design.

Purposeful Foundation: Purposeful Websites are a solid foundation for your business’s growth. Through clarity and alignment, we create websites that convey authenticity, navigate complexities, and inspire meaningful action, all while embracing simplicity and intuitive design

Empathetic Alignment: Purposeful websites are not just websites. They are a transformative journey and I will be your partner through it. I’ve walked the path of seeking purpose, embracing change, and crafting authenticity. Just as I’ve found my way, I’m here to guide you to an intentional online presence that reflects your essence and purpose. I will help you say goodbye to the overwhelm of tech and embrace a platform that authentically represents you.


The Process

steps to a website you want to shout from the rooftops

Building a Website doesn’t have to be a cold-overwhelming process.
Instead, it’s a unique opportunity to bond, explore, and even challenge the boundaries of your business’s vision.

It is the last chance to get things right just before displaying it all to your soul mate clients!

Thus the importance of a step-by-step dedicated work together!

  • In this call, we’ll break the ice, delving into where you’ve been, where you stand, and where your aspirations lie.
  • We’ll talk about your website’s purpose, your dreams, objectives, and the features you desire.
  • We’ll find out if I can help you materialize your ideas into a reality.
  • If we are a good fit to work together, you will receive a personalized proposal identifying the deliverables, terms, and costs.
  • If you accept the proposal, we will sign online a Service Provider Contract and get an Invoice for the first half of the total price (Stripe Payment available).
  • Now it’s time to let me know everything about your business. Use the Strategy Questionnaire Workbook that will encourage you to stretch and think a bit deeper about 1) yourself and your business, 2) what you want for this project, 3) and what you technically need for your website.
  • Using a Google Drive Folder created for this project, you will upload all the content for this project (videos, files, images, and any other element considered on the strategy and sitemap).
  • Once I have all the content on my hands, I will create a personalized plan for your website and a sitemap.
  • Let’s catch up over another video call. During this video call, we will discuss the proposed plan and sitemap.
  • You will see some options for the look and design elements of your site.
  • You will see the first design ‘sketch’ for your Homepage
  • Anything else you would like to make sure gets covered?
  • After the video call, you will review, approve or provide feedback for the first design deliverables.
  • Only once they are approved, we can move forward.
  • You will receive a personalized fillable workbook that you will use to deliver the copy (text) of your site.
  • Homepage creation. Revision and approval.
  • Full site implementation. Revision and approval.
  • Invoice for the second half of the total payment.
  • Last video call for a 1:1 walk of your new website and delivery of credentials.
  • Personalized Guide and video tutorials to use your new website.
  • 30-day free Technical Support.

Faq

FREQUENTLY ASKED QUESTIONS

Navigate through some of my previous Designs


Yes. I will send you an agreement to be signed online.

Building a website from start to finish takes approximately 4-8 weeks. This is just if I have all the information from you. Generally speaking, the website will only take a long time if I am still waiting for your text, images, or feedback.

No. However, you will have some tasks and homework.

Unless you have already worked on your business plan and strategy, the biggest job for you will be in the beginning: telling me everything about your business and delivering the content of your website. No worries, I will guide you through the whole process!

After that phase is done, it will be all about giving me your feedback on time when required.

If you are not tech-savvy and all of the technical wording makes you feel overwhelmed, I’ve got your back!

I have created systems, workbooks, and guides that will help you with your homework and will allow you to stay as informed as you want during the building process.

The main difference is that an Intentionally designed website is not intended only to be esthetically pretty, but it is also planned around your business.

Before any designing is started, through a 1:1 process, we will discover and uncover many important aspects of your business. This discovery process will help you gain clarity about your website and it will help me, as a designer, to keep the north when designing. The result will be a website that is a reflection of yourself and your business and that aligns with your purpose.

It will be a strong and scalable tool to guide your soul mate visitors toward the next step to working with you.

No. I have created a process that will help you gain clarity about many important aspects of your business. Through some personalized questionnaires, I will encourage you to stretch and understand your business values, goals, and ideal clients, and even envision what you want for your website or discover hidden issues a website may help you solve.

Once these aspects have been defined, we will have the foundations to propose a Strategy and create a Plan. Only then, we’ll start to work on your website built. This will help to avoid unnecessary changes to the scope of the project and even better, will save you money and time on redesigns.

That is the perfect scenario! you can send them to me during the discovery phase and they will do our work together even more smoother.

However, a website strategy differs from your business and marketing strategy. This means that you will still need to answer some questions before we can create a Strategy for your website.

After letting me know all that is important about your business, I will create a strategy and a plan on how to build and use your website to reach your business goals. Your website will be a scalable tool built from scratch, and all of its elements and integrations will be set keeping in mind the marketing resources you feel ready to use.

When visitors land on your website, they are on an individual stage before getting to work with you. They may be wrapping their mind around the idea of needing the services of your industry, or maybe they have already studied all of their options and are deciding whether to trust you and hire your services or someone else’s.

From wherever they are on their journey, your website will invite them and guide them to intuitively move forward to the next stage to get them closer to using your help.

Shortly said, on your website, you will talk to your soul mate client, and guide them through a meticulously planned path to take action -may be to book your services? sign up for a newsletter or join your community?

If they find value in what you provide, they may become clients who will make you and your business shine.

We will use your website to show your values, your style, who you are, and how your business works. Your website will be an excellent chance for you to show a bit of your business “personality”.

It will also be specific about talking to your ideal client, if they are the right person for you, they will realize it, and they will know you are the right fit to solve their specific problem. You won’t be talking to those clients you prefer to avoid. Your website will work as a filter to get the most inquiries from the clients you need.


Your Intentional Designer

Hello!

I’m Andrea Carolina

Andrea Carolina Book a Discovery Call

I will build the website that you want, but also the one you need

shoot me a message!


Ready to start? Start by your heart!
Grab your compass – the Heart-first Workbook is waiting for you!

This isn’t just another download – it’s your secret tool for decoding what is important to you before you dive into a website project.

Picture it: a compass that uncovers your business core, a toolbox of insights to fuel your collaboration with a designer, or to rock your DIY venture.

* I will send you occasional emails about tips, promotions, and updates. You can unsubscribe anytime. For more details, review my Privacy Policy.

Free Website Strategy Workbook

Let’s Chat

about your why’s

and see how we can work together