An About page is the page of your website where people go when they want to know your story and dig deeper into your reasons.
They want to understand why you’re doing what you’re doing. Therefore, if you create a personal, authentic, and believable About page, your soulmate clients are more likely to feel connected and take the next step toward working with you.
Making a good About page can help you build a strong brand and show that you’re the expert in your field!
However, there are a lot of myths out there when it comes to how to create About pages. For example, the most common thought is that the About page is just a page where you talk about yourself.
It can be so much more!
Even when this is a chance to talk about yourself, you should still give something to your visitors. Answer: How will my story, qualifications, and experience, help them solve their problems? To keep them engaged, just mention what is relevant to them.
There’s no single perfect way to write an About page. What’s most important is the message, why you’re sharing the info, and the value it gives to your audience. So, how do you make an About me page that works?
1) Plan What Your Page Will Have
It’s simple to begin writing without a clear plan, thinking you can just go with the flow. This is a mistake. Working without some sort of plan or outline means you will risk missing details, wasting time, and creating a lower-quality page.
If you are working with a professional web designer, they will probably create a strategy for your website. This will give you the guidelines for you to create content that aligns with your business purpose and also serves your website’s goal.
2) Your Mission
Your business may not have a big mission, but you surely have a reason for being.
Nowadays, people prefer to buy from businesses they trust and believe in.
More and more these days, people want to buy from businesses they believe in. In many industries, customers want to feel like they’re buying into a movement that says something about themselves. Tell them how your mission can help them personally!
3) make Your Values shine
Companies’ values are usually five or six points that guide their culture and business philosophy. When they’re thoughtfully crafted and ingrained into how your company operates, they can be powerful guideposts for how you approach your work and your customers.
Your values don’t necessarily need to be world-changing in nature. As long as you have a reason for being in business, you can include that on your page. If you are working with a designer who has created a strategy for your website, you may already have worked in this aspect!
4) show visual elements
Show more, tell less. It’s easier to absorb visual content that’s authentic and you’ll hold the viewer’s attention for much longer. Add in your visual design elements. This might include:
- Show your face (yours and your team’s).
- Tell your story with photos: include where you came from and how you started, and show some depth and volume in your history so that it gives people a sense of who you are as a person.
- Add other photos for credibility: your office, your awards.
- Photos of you and your big-name clients, sponsorships, promotions, exhibitions, VIPs, and the people you associate with you at events.
If it’s visual, and it can help tell your story, why not include it?
Where should people go next after reading your About page? Don’t leave it to chance; direct them with a call to action.
The call-to-action is a crucial part of your About page. Whether it’s an opt-in form, a link to your top blog posts, or something else, ensure it’s valuable for your readers.
The key is to keep it straightforward. If you want people to read your About page and sign up, focus on that. If you want them to click a link and read your blog posts, stick to that.
6) Use your words wisely
You want your About page to build a connection with your potential clients. One effective approach is to use a friendly tone and stir emotions with the words you pick.
Also, remember the tone you are using to talk to them. If you are using some specific tone to talk to your audience, make sure you maintain it across your website pages.
7) Write it as benefit-driven
Make them visualize themselves after they have worked with you. You can do this by answering questions like: Do you know your strengths? What sets you apart from others? It’s time to recognize and comprehend it. You’ll use it to connect with your audience.
Ideas for writing your About Page
- Name: ‘Hi, my name is…’
- Describe what you do: ‘and I help….’
- What makes you special: ‘I do things a little differently. Let me explain…’
- Tell the story of how did you get to do what you do
- Explain why someone should work with you
- Talk about your relevant background
- Share a personal experience
- What is your business ‘Why’
- Your Values
- Share fun facts about yourself
- Where are you based? what are your office hours?
- Add links, to articles you’ve been featured in
All that’s left to do now is get down to work. Remember that there are no limitations. The more creative and authentic you are, the better your About page will work to drive leads.
Best of luck writing your page, and if you have questions or comments, please contact me and I will happily answer!