It all started 3 years ago with the idea of having my own Website Design Business. I was excited and positive about everything related to my business. I started gathering information and dreaming more and more about it.
And then it was time to start making it happen.
My plan for it was to build my website as a first step, and while building it, I would define my business elements on the go. I thought: ‘when I need a logo, I will create the logo, and when I get to the stage I need to talk about my services, I will define my services, etc.”.
Considering that building websites was already my area of expertise and that I wasn’t new to the business strategy topic, it felt genius! I would kill 2 birds with one stone. Easy-peasy!
But, I was wrong
Time past. And I was actively working on building my business. But the plan I had, made me fail. Once and again. It took me to burn out and quit my dreams (for a while). Why?
Of course, I understood something wasn’t right. Taking even the smallest of steps to make myself visible was getting harder and harder.
If I knew how to build a website almost by instinct, then, why was it so hard? Why was I struggling and not enjoying the process? Why was it taking me so long?
I was clearly missing something.
It wasn’t until I had a real burnout that I took a break from this vicious circle of building-rebuilding things. Just then, when looking at things from a different perspective I understood the problem:
I didn’t have a clear Intention!
I was doing all the things I was supposed to do. I thought I was getting everything ‘right’, following all of the best practices and “how-to’s” related to Marketing and Business work. But what I was not doing, was connecting these things with my purpose. I was not doing the complete homework!
Then, I decided to make this work. To solve it and fix it.
I took a break and did not resume my client’s work until studying and learning all things related to Website Strategy. It was a full universe of information. And I learned it well!
What was the result? I ended up creating a business that is intentionally designed. It is aligned with who I am as a person from its foundation. It is a business that I am proud to show off. It shows who I am, and it is attracting my type of humans to help them as clients!
Now, making myself visible feels natural and free of blockages!
What is the best part of this? I decided that I would use this experience and put all of this knowledge into practice to make it part of my process.
Now I help people save the hassle of building a website with the wrong foundation. I help them find their purpose and use it as a compass to keep the north when building their websites. I help them avoid the same mistakes and get them started on the right foot.
If you are in the initial steps of research before building your website, I encourage you to create a detailed plan before moving forward with your business. It will save you time, money, and more than a few headaches.
If you want to take the first steps in creating a Strategy for your site, download the Website Strategy Workbook at the following link.